Monday, March 5, 2012
Lebron James to market Dunkin Donuts in Asia (Yahoo! Sports)
Dunkin' Brands Inc. says NBA superstar Lebron James has agreed to market Dunkin' Donuts and Baskin-Robbins ice cream in Asia. Dunkin' said in a statement Monday that the agreement will last at least two years and is worth at least $1 million. Dunkin' said James will promote its brands in China, Taiwan, India and South Korea through advertisements, online media and in-store marketing.
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